Ireland’s premier natural drinks agency
All natural, low/no sugar & no hidden nasties
At PURA we believe that If you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place. No grand gestures, just small things we can all do every day. For instance, helping a friend or a stranger in need, or being responsible about the environment and to the broader world we live in. Easy to say, difficult to do. At PURA we look to live our lives a little PURA – to do the small things every day that make a difference. Here is to collectively finding easy simple ways to make a difference and start to #livealittlePURA.



In 1827 the legendary hero John Ross set out on foot at Port Natal, leaving behind his ship “The Mary” which was stranded in the bay. He needed to obtain medicines & vital supplies for his crewmates to survive the trying conditions of the tropical East African Coast. On his journey to Delagoa Bay, he experienced the natural healing properties of the abundant South African botanicals. He discovered that the botanical extracts did not only provide nourishment, but it was also an elixir of life.